With our advanced eye-tracking technology, we assess both store environments and marketing elements such as catalogues, point-of-sale materials, and merchandising displays.
From these insights, we craft detailed recommendation reports, including in-depth analysis, participant results, and segment insights. Our analytical focus areas span navigation, dwell time, section preferences, product engagement, POS effectiveness, and brand recall.
REAL DATA, REAL RESULTS
RealEyes™ uses the latest eye-tracking tech to gather valuable data on shoppers’ interactions in your retail environment. This information allows you to make better decisions and optimise consumer engagement, shopping, and transacting.
SMARTER STORES
Monitoring and analysing customer traffic in your stores is key to enhancing the retail experience. Our approach delivers impactful structural changes and incremental improvements, from revamped service models to overall environment enhancements.
SMARTER PRINT
Our technology and know-how unlock the secrets of how customers interact with your printed material with key messages, products, and price points so you can maximise impact, sales and engagement.